You are not behind. You are just not in a room yet.
3 days with the event strategist who came up backstage at the biggest rooms in this industry, on how coaches are scaling with events while everybody else fights over a feed that stopped paying.
Live and free. Replays for 24 hours. Bring a friend, that is the whole point.
In 2017 I was waiting tables with no plan and no direction. School did not click. Hospitality did not click. Radiography did not click.
Then somebody flew me to Miami for an interview. It was my first time on a plane. My family asked if it was a scam. My boyfriend asked if it was a scam. I went anyway, and I would not call it brave, I would call it reckless, and it worked.
That weekend I stood backstage at my first event and watched a room of people walk out inspired and holding a plan while the host made millions. I was 20 something years old and I did not know millionaires were real people. I thought a $30,000 salary and a husband was the whole goal.
It was not that I lacked ambition. I lacked exposure.
Everything I have now traces back to one room I had no business being in. That is not a humble brag, it is the entire thesis of my business: proximity is the variable. Not strategy. Not tools. Not AI. Who you are standing next to.
The Come Up Challenge is me handing you the door.
Here is what I watch happen to good coaches every single week.
You were sold a model that caps you at your calendar. One to one, back to back, and they called it freedom.
Your content stopped working and it is not your fault. Reach is flattening, everybody sounds the same, and the differentiator is no longer what you post. It is the environment you can put a person inside of.
You were handed somebody else's playbook. Run a challenge. Run a webinar. Run a bootcamp. Nobody asked what you sell first. So it flopped, and you blamed yourself instead of the copy paste.
You were told events come later. At 7 figures. When you are ready. When you have an audience. That is backwards. The event is how people get to 7 figures, not the trophy for arriving.
And the rooms where this is actually taught are hard to get into. I know, because I could not get into them either. So I stopped trying and built one.
Three days. Three decisions.
THE BET
Why proximity beats strategy every time, and the exact identity gap between the coach who waits to be ready and the coach who comes up. Plus the revenue math on what happens when one person can serve 50 in an afternoon instead of one at a time.
THE ROOM
The backstage teach. The number one reason events fail, why the sale is made before the pitch and not inside it, and the throughline strategy a client paid me $100,000 to learn before it took his event past $1M. Plus a live guest you will want to meet.
THE DECISION
Why indecision is the most expensive thing you own, why the coaches winning right now are collaborating instead of competing, and what the next 3 years of this industry look like for the people who move first.
This is for you if
You coach, you consult, you have an offer that works and a delivery model that does not scale, and you have watched other people build rooms while you built your calendar.
This is not for you if
You want a template to copy without understanding why it works. That is the exact thing killing this industry and I am not adding to it.
Kristen Williams
@the_kristen_williamsI am Kristen Williams. I produce and strategize events for coaches, and I came up backstage in rooms with Tony Robbins, Russell Brunson, Jeff Walker and Lisa Nichols before I ever had my own name on anything.
I got paid to learn this. That is not normal and I know it. It is exactly why I pay it forward instead of holding it.
My clients run events that fund their next year in a weekend. My mission is bigger than that: more women and more men getting their message out, moving the masses, building the kind of income that changes what their family is capable of. Nobody stays stuck in a small town mentality on my watch.